Helmut Lang

Filled with sharp-lined silhouettes and quiet colour schemes, Helmut Lang debuted in 1986 as one of fashion’s first minimalist labels. It’s striking simplicity helped usher in the understated look of the early ’90s, but was also timeless enough to outlast the decade’s trends. Thanks to a 2007 re-launch, it’s also kept up with new ones: today’s iteration of the brand offers an of-the-moment spin on Helmut Lang dresses, knits, and outerwear.